In future documentaries and films analyzing mass tourism and the rise of vacation rentals, one image is bound to dominate: the ubiquitous key box. These devices, often found in the most inconspicuous corners of cities, have come to symbolize the era of remote hosting, allowing property owners to rent accommodations without ever meeting their guests. Now, Italy is putting an end to this practice.
Florence leads the way. Faced with the overwhelming influx of visitors, Florence was the first city to take decisive action against the strain of mass tourism. The city introduced a 10-point plan spearheaded by Mayor Sara Funaro to alleviate the effects of overcrowding.
Among its most notable measures: a ban on tour guides using loudspeakers in public spaces and a prohibition on the installation of metal key boxes on doors, gates, and building facades. This long-standing practice of facilitating self-check-ins via platforms like Airbnb has now been officially outlawed in the city.
A nationwide ban. What began in Florence has now been adopted nationwide. Italy has implemented a ban on self-check-in across all short-term rental properties, including those listed on Airbnb, Booking, and similar platforms. The new regulation outlaws the use of key boxes and keypads, citing national security concerns, including potential risks related to terrorism and organized crime.
According to the Ministry of the Interior, the measure aims to enhance security controls as the country prepares for major events like the 2025 Holy Jubilee and the 2026 Winter Olympics, which are expected to draw millions of visitors.
Stricter check-in requirements. According to the BBC, under the new rules, all guests must register in person at local police stations, regardless of the length of their stay. This replaces the previous system where hosts could submit guest documents, such as passport photos, via mail or digital platforms.
The regulation mandates physical, face-to-face check-ins, eliminating unsupervised self-check-in options. Hosts are now required to meet guests directly to complete the check-in process.
Local support for the ban. The ban has been well-received by local officials. Rome Mayor Roberto Gualtieri praised the initiative for improving urban security and aesthetics, noting that key boxes “disfigure our streets.”
He also highlighted the measure’s potential to prevent abuse, strengthen access control, and curb unfair competition in the tourism sector.
Airbnb’s response. Airbnb, while supporting initiatives to enhance safety, defended self-check-in as a practical and flexible solution for both hosts and guests. The platform expressed its commitment to responsible hosting and its willingness to collaborate with the Italian government to address safety concerns without undermining user convenience.
Impact on tourism. The ban on key boxes comes as Italy faces an unprecedented surge in tourism. The Holy Jubilee is expected to attract between 30 million and 35 million visitors, while the Winter Olympics in Cortina will likely fuel further growth in short-term rentals.
Authorities argue that the unchecked expansion of short-term rentals poses risks to public safety and strains local communities. By requiring in-person check-ins, the government aims to foster fair competition among registered hosts, reduce illegal accommodations, and enforce local regulations.
Challenges for the tourism sector. While the measure may enhance security and fairness, it also creates logistical challenges for hosts, who must now manage arrivals in person. This could deter some property owners from offering short-stay rentals. However, the government hopes the new rules will strengthen trust in responsible tourism and ensure safety during globally significant events.
The ban marks a pivotal moment in Italy’s regulation of the short-term rental sector, striking a balance between security and the visitor experience in an era of rapid tourism growth. Although it may inconvenience some, the measure underscores Italy’s commitment to maintaining order, safety, and sustainability in one of the world’s most-visited destinations.
Image | Abbie Parks (Unsplash)
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